Category: Entrepreneurship

  • Understanding Customer Data: Key to Business Success

    Understanding Customer Data: Key to Business Success

    In today’s digital world, understanding your customers and their behavior is critical to the success of any business. Collecting and analyzing customer data can help businesses make informed decisions about how to allocate resources effectively, improve customer experiences, and grow their business. In this article, we will discuss some of the ways that businesses can…

  • If you are planning on being successful, prepare to do it alone.

    German philosopher Arthur Schopenhauer was correct when he wrote, “at the height it must be lonely”. In other words, if you are planning on being successful, prepare to do it alone. Before I proceed further, let me set the house rules. When I say, “being successful”, I am referring to achieving personal goals that you…

  • Twitter is back!

    Why didn’t anyone tell me? In my continuous evolution, I frequently adjust the marketing blueprints for my brands. It was during one of these planning sessions that I realized that Twitter is back. When I joined Twitter in June of 2009, I had no idea what I was going to do with it. During that…

  • Is working a privilege or right?

    In recent months, there has been a paradigm shift in the employment sector. This is especially evident in the United States of America where there is a sudden shortage of workers. As of November 2021, the unemployment rate in the United States was reported to be 4.6%. This number, at face value is commendable. The…

  • Finance your dreams

    (Crowdfunding basics) Crowdfunding is not a new concept. With many new entrepreneurs and businesses blossoming daily, it is worth looking at the essentials needed to procure the necessary funding. What is Crowdfunding? First, we need to know what Crowdfunding is. It is the process of financing a new business venture by raising small amounts of…

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